Senior Digital Marketing Specialist

2 weeks ago

Varanasi, Uttar Pradesh, India beBeeMarketer Full time ₹ 8,00,000 - ₹ 15,00,000
Job Opportunity

We are seeking a skilled professional to manage and scale advertising campaigns for our clients.

  • Key Responsibilities:
  • Plan, execute, and optimize advertising campaigns for lead generation and brand awareness.
  • Develop audience targeting strategies tailored to the US market.
  • Collaborate with content and design teams to create high-converting ad creatives and messaging.
  • Monitor campaign performance daily and provide actionable insights based on analytics.
  • Run A/B tests to continuously improve ad performance, CTR, and conversion rates.
  • Manage campaign budgets, ensuring efficient spend and high ROI.
  • Prepare detailed performance reports and present findings to stakeholders.

Required Qualifications:

  • 3–6 years of experience in digital marketing with a strong focus on performance marketing.
  • Minimum 2+ years of hands-on experience managing Ads (Lead Gen Forms, Sponsored Content, InMail, etc.).
  • Proven experience working with US-based clients; understanding of the US market and customer behavior is essential.
  • Proficiency with Campaign Manager, Google Analytics, and other marketing tools.
  • Strong analytical skills and comfort with metrics, attribution models, and dashboards.

Nice to Have:

  • Experience with other paid platforms (Meta, Google Ads, Twitter/X).
  • Familiarity with marketing automation tools like HubSpot or Marketo.

The ideal candidate will have a strong foundation in digital marketing, hands-on experience with Ads, and a proven track record of generating qualified leads and delivering measurable ROI.

This is a full-time role requiring self-motivation, results orientation, and the ability to work independently.

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