Digital Content Strategist
1 week ago
We are seeking a highly skilled Digital Content Strategist to join our team at TLC DigiTech Pvt. Ltd., a leading marketing-oriented, design-led organization in New Delhi.
As a key member of our team, you will play a pivotal role in shaping our content strategy and creating engaging digital experiences for our customers.
About Us
TLC DigiTech Pvt. Ltd. is an innovative company with a strong presence in India, the Middle East, and Africa. We offer a comprehensive suite of solutions across digital, tech, and services, with a team strength of over 500 professionals.
Our portfolio includes managed websites like www.clubmarriott.in and www.diningprivilege.com, as well as TLC Apps available on the App Store and Google Play Store.
Job Description
This is a senior-level position that requires a minimum of 5 years of experience in writing content in the luxury domain. You will be responsible for conducting market research, creating and handling content for various platforms, coordinating with Hotel Marcoms, and developing content strategies for traditional and digital marketing channels.
Key Responsibilities:
- Conducting market research to stay up-to-date with current trends and target audiences.
- Crafting high-quality content for collateral, campaigns, templates, web, and app platforms.
- Collaborating with Hotel Marcoms to disseminate promotional emailers and notifications.
- Developing blogs and organic content creation.
- Understanding company brands and creating content that meets objectives within set timeframes.
- Designing content strategies for digital marketing channels and platforms.
- Determining effective ways to engage users, increase customer loyalty, generate leads, and measure brand awareness.
- Working with cross-functional teams to establish and articulate internal and external key messages, ensuring content alignment.
- Creating SEO content for keyword research, information architecture, and usability best practices.
- Managing content calendars for digital platforms.
- Identifying content gaps and recommending new topics.
- Testing campaigns before launch.
Salary Estimate
We estimate the salary for this position to be around ₹8-12 lakhs per annum, depending on qualifications and experience.
Benefits
We offer a competitive salary package, opportunities for growth and professional development, and a collaborative work environment.
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