Digital Content Strategist
2 days ago
About OTS Advertising
OTS Advertising is a leading independent communication, media & design agency headquartered in India with multiple offices across the country.
We work with a diverse range of clients from private companies to government bodies, building long-lasting relationships.
Job Role
As a Digital Content Strategist, you will work on brand projects and contribute to the creation of integrated brand experiences.
You will manage your work efficiently, generate ideas collaboratively with the team, and stay aware of current content trends.
A strategic thinker, creative writer, and storyteller at heart, you will develop and execute creative and effective content strategies for brands across all channels, including websites, emails, social media, and advertising.
You will collaborate with art, planning, and other cross-functional team members to develop and execute on-brand campaigns.
You will research and stay up-to-date with industry trends and best practices to inform content creation and strategy.
Ensuring all content is accurate, error-free, and meets brand guidelines, you will review and provide feedback on content created by other team members.
You will be the final point of authority on always-on work.
Presenting concepts and ideas to brands as per briefs and ensuring that the feedback is incorporated, you will propose topical content and moment marketing campaigns proactively based on trending conversations relevant to the target audience.
You will research and monitor digital and new media industry trends and competitor offerings to improve current offerings.
Optimizing content using SEO best practices where required, you will creatively involve yourself in end-to-end coordination and execution with respective brands.
Requirements
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