Digital Content Strategist

1 week ago


Delhi, Delhi, India PepalTree Enterprise Pvt Ltd. Full time
PepalTree Enterprise Pvt Ltd. seeks a highly skilled Digital Content Strategist to join our team. This role will focus on managing specific projects related to content structure for website SEO score enhancement, landing pages, and blogs to drive results in marketing. As a key member of our marketing team, you will be responsible for developing the content structure for the overall website, including blogs and landing pages, while keeping in mind strategies to improve the SEO score.

Key Responsibilities:
• Perform research on current benchmark trends, audience preferences, on-site and off-site analysis of web SEO competition, and keywords.
• Develop a comprehensive content strategy that aligns with business objectives and enhances user experience.
• Collaborate with cross-functional teams, including design, content, and tech teams, to implement changes within stipulated timeframes.
• Hold meetings with key stakeholders to get approval on final drafts before execution.
• Monitor the performance of website pages and landing pages using Google Analytics and make data-driven decisions to optimize content.

Requirements:
• 4-8 years of work experience in marketing management/digital marketing/SEO/marketing content/advertising content is required.
• Excellent writing and editing skills in English (prior content writing experience is highly preferred).
• Knowledge of SEO, backlink analysis, and Google Analytics.
• Proficiency in MS Office – Word/Excel/PowerPoint.
• Ability to think creatively and deliver engaging content (text, image, and video).
• Knowledge of online marketing channels or certification in digital marketing.
• Excellent communication skills
• Analytical and multitasking skills

The estimated salary for this role is around $60,000 - $80,000 per year, depending on location and experience. The company offers a young start-up interactive culture with flexible hours, always open to fresh ideas, creativity, and feedback, several leadership opportunities, and interaction with all stakeholders. You will have the opportunity to work directly with senior management to maximize learning and exposure.

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