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3 days ago
As a seasoned campaign manager, you will be responsible for delivering multi-channel campaigns that drive engagement and conversion. This role requires a strategic thinker who can develop and execute complex campaigns, leveraging data and analytics to optimize results.
Key Responsibilities- Create and deploy multi-channel campaigns (Email, SMS, Push, Direct Mail, In-App) that meet business objectives.
- Manage end-to-end campaign workflows including targeting, segmentation, and personalization.
- Develop and maintain audience segments using Adobe Campaign's data model and query capabilities (SQL).
- Leverage behavioral, transactional, and demographic data to build targeted lists.
- Ensure compliance with opt-in/opt-out rules and manage suppression, seed lists.
- Configure personalization blocks, dynamic content, and message templates.
- Work with creative teams to build responsive, personalized email templates.
- 3–7 years of experience in Adobe Campaign (Classic/v8) campaign execution and management.
- Strong knowledge of email marketing best practices (deliverability, compliance, CAN-SPAM, GDPR).
- Experience with SQL and JavaScript for segmentation and audience building.
- Familiarity with multi-channel orchestration (Email, SMS, Push, Direct Mail).
- Ability to collaborate with marketing, data, and technology teams.
- Opportunity to work on high-profile campaigns and develop your skills in a fast-paced environment.
- Collaborative team atmosphere with a focus on innovation and creativity.
- Ongoing training and development opportunities to stay up-to-date with industry trends.
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