Consumer Insight Strategist

3 days ago

Nashik, Maharashtra, India beBeeDataInsight Full time ₹ 18,00,000 - ₹ 22,00,000
Senior Manager Consumer Insights

Overview of the Role:

This is a senior-level position responsible for driving data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights.

The ideal candidate will act as the bridge between quantitative research teams, qualitative researchers, and programming strategy functions, synthesizing data into actionable insights and strategic presentations for senior management, content creators, and marketing teams.

  • Lead analysis of audience data using industry-standard tools to extract key performance insights.
  • Integrate quantitative data with qualitative research to build a 360-degree understanding of audience behavior.
  • Identify emerging content trends and consumption patterns to inform content development and scheduling.

Key Responsibilities:

  • Analyzing audience data to drive business decisions.
  • Synthesizing qualitative and quantitative research to inform content development.
  • Leading cross-functional teams to develop strategic insights.

Requirements:

  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
  • 12+ years of experience in media/entertainment with a focus on audience research and insights.
  • Strong knowledge of BARC software and television/digital audience measurement systems.
  • Technical skills in quantitative analysis, data visualization, and storytelling.

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