Master Brand Strategist

Brand Strategist Job Description

• We are seeking a Brand Strategist to lead the development of a robust brand program across product superiority, equity, and market types.
• The ideal candidate will build Masterbrand architecture strategy on the category, craft Positioning with Strong BCI - Build Brand Positioning Strategy and Brand Key, and develop 360 Brand campaigns to drive Equity and Preference.
• This role involves creating a multi-channel communication strategy for the master brand through product superiority, core brand thematic, and purpose-driven campaigns.
• The Brand Strategist will also build Brand Purpose Platform, develop an 'Always On' Digital plan for a 12-month calendar, and deliver brand health metrics through the brand program with impactful and innovative communication plans.
• In addition, this role includes creating Masterbrand Visual Identity and Packaging Re-design (evolutionary and revolutionary), building Brand World based Visual Identity Playbook and Detailing Brand sensorial signature.
• Evolving & fine-tuning the Masterbrand strategy in line with category & competition landscape on an ongoing basis is another key responsibility.
• The successful candidate will build Claims toolkit - Building a ready toolbox backed with defendable evidence to support Scientific /Technical /Marketing Claims through Commissioned Studies - Kantar, Clinical, Retail, etc.
• Prove superiority at Point of Sale - Strategizing, designing and implementing efficient and scalable superiority activation programs customizable for market type.
• Superiority communication across media touchpoints – TV, Digital Media, Packaging, BTL is crucial for success.
• Counterfeit action - Building Long term Action plan for countering counterfeit through education, legal action, Sales team training is essential.
• Working together with Innovation Team for seamless takeover and incubation of New Brand initiatives/extensions in line with Masterbrand portfolio thinking is vital.
• Synchronizing brand marketing plans and campaigns for harmonized and efficient deployment of plans across the Masterbrand is necessary.
• Collaborating with Consumer & Market Insight teams to monitor, analyze, & evaluate market/consumer trends, competitor activity to identify new opportunities for the Brand and Masterbrand communication is essential.
• Planning and executing the campaigns and projects in close partnership with stakeholders within the organization and external agencies/partners is critical.
• Effectively managing external interfaces (Research, Advertising/Creative, Design, Media, Activation, Digital & PR agencies) and internal interfaces such as brand team, insights team, R&D, legal & regulatory, shopper marketing, and sales is required.
• BUILDING MASTERBRAND PORTFOLIO BY EXPANDING USER BASE WITH RELEVANT, COMPELLING EXTENSIONS, INNOVATIONS.

• Develop a robust brand program across product superiority, equity, and market types.
• Build Masterbrand architecture strategy on the category.
• Craft Positioning with Strong BCI - Build Brand Positioning Strategy and Brand Key.
• Develop 360 Brand campaigns to drive Equity and Preference.
• Create a multi-channel communication strategy for the master brand.
• Build Brand Purpose Platform.
• Develop an 'Always On' Digital plan for a 12-month calendar.
• Deliver brand health metrics through the brand program.
• Create Masterbrand Visual Identity and Packaging Re-design.
• Evolving & fine-tuning the Masterbrand strategy.
• Build Claims toolkit.
• Prove superiority at Point of Sale.
• Superiority communication across media touchpoints.
• Counterfeit action - Building Long term Action plan for countering counterfeit.
• Working together with Innovation Team.
• Synchronizing brand marketing plans and campaigns.
• Collaborating with Consumer & Market Insight teams.
• Planning and executing the campaigns and projects.
• Managing external and internal interfaces.
• Building Masterbrand portfolio.