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Healthcare Professional Audience Specialist

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Job Description

Oversee Targeting Processes

A key member of the global Medscape Professional business, the Audience Targeting Program Manager is responsible for overseeing end-to-end targeting processes.

This role serves as the primary source of audience segmentation insights for marketing and other internal teams.

Collaboration with marketing, business intelligence, and data teams is essential to ensure accurate and timely audience building and setup for our digital marketing campaigns.


Responsibilities
  1. Extract, create, segment, update, and optimize HCP audience lists used in our marketing engagement campaigns.
  2. Collaborate with cross-functional teams (program marketing, marketing solutions, BI, etc.)
  3. Build a strong understanding of Medscape's proprietary targeting capabilities, data tools, and product offerings.

Requirements

Key qualifications and experience required:

  • 3+ years of experience in data/analytics, CRM analysis, marketing operations, or database marketing.
  • Experience working with CRM systems, including Salesforce.
  • Knowledge of Salesforce, YouTrack, or similar tools.
  • Pharmaceutical industry experience is a plus.

Targeted Benefits

The ideal candidate will have experience manipulating data to support marketing audience construction and analysis.

They must be able to coordinate and manage audience creation processes, including submitting internal targeting requests, audience setup, and analyzing data outputs.


Deliver Exceptional Results

By partnering with marketing and data teams, you will maintain and enhance audience segmentation strategies.

Together, we can drive business growth through effective audience targeting.