Luxury Brand Strategist

Job Description:

The ideal candidate will be the key driver behind building, maintaining and driving a luxury brand in India. This role will drive brand strategy, campaigns and communication, awareness, footfall, online/offline media management, performance marketing and engagement through strategic brand marketing initiatives.

Key Responsibilities:

• Conceptualize and execute strategies, campaigns, media and content that drive brand affinity and increase customer walk-ins at stores.
• Continuously work on improving consumer experience by elevating customer engagement and designing solutions for customer retention.
• Monitor and analyze customer traffic and engagement metrics to facilitate development of action plans to address customer needs.
• Identify and develop customer insights of core target groups (HNI/UHNI).
• Create and enforce brand guidelines, ensuring consistency across all marketing channels and customer touchpoints.
• Act as the key driver of the brand identity and brand strategy in India, across all campaigns and brand initiatives.
• Develop and manage a comprehensive communications strategy, including brand design, Online/Offline Media Management, In-store Communication and all other Consumer-facing Touchpoints.
• Build and develop the brand profile, including creation and maintenance of brand guidelines.
• Conceptualize and execute monthly and seasonal go-to-market campaigns that align with brand objectives. Maintain weekly, monthly, quarterly calendar with tracker and ROI reporting.
• Identify suitable campaign insights that will enable brand differentiation and offer the business a competitive edge in the market.
• Cordinate with cross-functional teams to ensure timely execution of campaigns and its effectiveness.
• Be the SPOC for all agencies, media companies, partners, freelances and vendors. Develop and establish relationships with agencies (creative, digital & media), consultants and media companies, control budgets for each and track ROI.
• Collaborate with stakeholders to design, plan and execute all brand communications across campaigns, in-store events, promotions, and activations.
• Analyze the effectiveness of brand initiatives and come up with alternate strategies for better engagement.
• Drive Performance Marketing, Media Planning and Daily ROAS Optimization for all paid media across social, search, affiliations, offline, WhatsApp, email and other paid channels. Budget planning, optimization and reporting will be critical.
• Ensure homogenous brand communication across all channels in keeping with Luxury Experience and Brand Guidelines.
• Plan, design and execute marketing programs and activities to establish and maintain brand presence in the market with a focus on category growth and market share.
• Strategically leverage key cultural events such as Diwali, weddings, Christmas etc to create unique marketing opportunities and promotions.
• Develop, design and execute Social Media campaigns that enhance brand visibility and engagement.
• Monitor trends and adapt strategies to maintain relevance brand communications for Luxury Brands.
• Ensure brand design and content creation is on-brand across all platforms, ensuring alignment with brand voice and strategic objectives.
• Ideate, plan and execute content that covers the goings on in the store.
• Collaborate with creative teams to produce compelling visual and written content.
• Owning and overseeing all brand communication from pitch to final execution to ensure all partner brand guidelines and objectives are fulfilled.
• Manage internal (Store/Retail/Ecommerce/CRM) and external communications for all brand marketing initiatives, including internal stakeholder alignment, efficient relations, and crisis management. Vendor management and budget control will be a critical part of this role.

Required Skills and Qualifications:

• Excellent understanding of brand marketing principles and practices.
• Strong analytical and problem-solving skills.
• Ability to work effectively in a fast-paced environment.
• Excellent communication and interpersonal skills.
• Proven ability to drive results-oriented campaigns and achieve business objectives.

Benefits:

• Opportunity to work with a luxury brand in India.
• Chance to build and develop a strong brand profile.
• Role involves conceptualizing and executing innovative marketing campaigns.

Others:

• Must have a bachelor's degree in Marketing or a related field.
• Should have a minimum of 5 years of experience in brand marketing.
• Knowledge of luxury branding and marketing principles is essential.