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Brand Strategist

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Mumbai, Maharashtra, India Aprajita Toor Official Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Now Hiring: Brand StrategistLocation: Chembur, Mumbai Experience: 2 years Type: Full-time, On-site

At Aprajita Toor, we craft more than luxury footwear, we tell stories woven in heritage, detail, and modern design. We're looking for a Brand Strategist who can shape and evolve our brand voice, narrative, and positioning across channels with thought, elegance, and intent. About the RoleThis role is ideal for someone with a keen eye for storytelling, an understanding of luxury audiences, and the ability to align creativity with business strategy.

You'll work closely with the founder and creative team to translate vision into strategy and communication that resonates globally. Key ResponsibilitiesDefine and refine the brand's core identity, values, and voice

Craft seasonal and evergreen brand narratives aligned with product drops

Collaborate with design, marketing, and content teams to ensure consistency

Lead messaging for launches, look-books, campaigns, and founder communications

Support PR, influencer, and partnership strategies with strong brand alignment

Monitor cultural trends, consumer insights, and competitive landscape

Assist with strategic decks and brand presentations

Who You Are2+ years of experience in brand strategy, fashion marketing, or content planning

Strong written and verbal communication skills

An eye for detail, design, and luxury aesthetics

Strategic thinker with a creative mind

Collaborative, organized, and driven

Passionate about Indian craftsmanship, contemporary culture, and storytelling

To Apply:Email your resume ** Subject line: Application – Brand StrategistJoin us in building a brand that walks the fine line between tradition and tomorrow.