
Digital Media Specialist
1 week ago
We are seeking a skilled professional to lead our paid advertising and affiliate marketing efforts.
Key Responsibilities:- Plan and execute campaigns across multiple platforms, focusing on Google Ads (Search, Display, YouTube) and Facebook Ads (Meta Business Suite).
- Develop and manage Affiliate Marketing programs to drive sales and lead generation.
- Recruit, onboard, and maintain strong relationships with affiliates/partners.
- Optimize campaigns for cost per acquisition, cost per click, conversion rate, return on ad spend, and conversions.
- Conduct A/B testing for creatives, ad copies, and landing pages.
- Monitor campaign performance, prepare reports, and provide actionable insights.
- 2-4 years of experience in media buying / PPC campaigns.
- Strong hands-on experience with Google Ads Manager & Meta Ads Manager.
- Good understanding of Affiliate Marketing networks, tracking platforms, and payout models.
- Knowledge of Google Analytics, Tag Manager, Pixel tracking, and Conversion Optimization.
- Strong analytical skills with experience in campaign reporting.
Perks and benefits include a competitive salary with performance-based incentives, growth opportunities in paid ads + affiliate marketing, and a collaborative work environment.
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