
Digital Media Strategist
3 hours ago
About Us
We're a team of brand-centric visionaries, strategic geniuses, and creatively inspired media experts. We specialize in delivering impeccable outcomes through strategic media campaigns across TV, Print, Digital, OOH, Radio, Cinema, BTL, and PR.
We're looking for an analytically sharp and creatively driven Performance Marketing Manager to drive customer acquisition, engagement, and revenue growth through paid media strategies across digital platforms.
Key Responsibilities:
- Plan, execute, and optimize paid marketing campaigns across Google, Meta (Facebook/Instagram), and other relevant platforms.
- Analyze campaign performance and continuously optimize for key metrics: ROAS, CAC, CTR, and conversion rates.
- Conduct A/B tests on creatives, audiences, copy, and landing pages to drive performance improvements.
- Collaborate with the design and content teams to develop compelling, on-brand campaign assets.
We're Looking For:
- 3–5 years of experience in performance marketing, ideally in a fast-growing or digital-first environment.
- Hands-on experience managing campaigns on platforms like Google Ads, Meta Business Manager, and Ads.
- Strong analytical skills – comfortable interpreting data and turning insights into strategy.
- Proficiency with tools such as Google Analytics, Google Tag Manager, and data dashboards.
- A collaborative mindset – you're comfortable working cross-functionally and presenting ideas clearly.
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