Paid Media Strategist
1 week ago
About Utkarsh Classes: We are a dynamic education provider looking for a Paid Media Strategist to drive our paid media strategy across website and app platforms. The ideal candidate will manage end-to-end paid marketing campaigns, generate high-quality leads, and ensure achievement of revenue and sales targets.
Job Description:
- Paid Media Management: Oversee all paid media channels (Google, Facebook, etc.) for the website and app to drive lead generation and meet sales targets.
- Marketing Strategy Development: Design and execute performance marketing strategies tailored to business objectives and customer needs.
- Conversion Optimization: Ensure proper conversion event setups, optimize landing pages, and increase conversion rates across campaigns.
Campaign Optimization: Continuously monitor and improve campaign performance to maximize ROI and lower cost per acquisition (CPA). You will work closely with various teams to align marketing strategies with business goals.
Responsibilities:
- Manage paid media campaigns across multiple platforms.
- Develop and execute performance marketing strategies.
- Analyze campaign performance and optimize for better results.
Requirements:
- 3+ years of experience managing Google and Facebook Ads.
- Proficiency with marketing tools like Google Analytics, Facebook Ads Manager, App Analytics platforms (Appsflyer, Firebase), and data visualization tools (Powerbi, Tableau).
Salary: ₹ 60,000 - ₹ 80,000 per month
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