Digital Media Strategist

6 days ago

Bengaluru, Karnataka, India Bharat Media & Entertainment Group (BMEG) Full time
About Bharat Media & Entertainment Group (BMEG)

BMEG is a global enterprise with a rich history, spanning from Colonial India to Independent India and now navigating an evolutionary phase. We leverage data, insights, technology, content, media, and imagination to propel homegrown brands from regional to national to global acclaim. Our audacious ambitions drive us to innovate and push boundaries.

Job Description: Group Head - Digital Media Planning

We seek an experienced and strategic Group Head - Digital Media Planning to join our team. The ideal candidate will have 3-5 years of experience in developing and executing comprehensive 360-degree digital media campaigns. This role requires a deep understanding of digital media channels, client management, and the ability to create and implement effective digital media strategies that drive results.

Key Responsibilities:
  • Digital Media Strategy: Develop and implement comprehensive digital media strategies that encompass all digital channels, ensuring alignment with client objectives and KPIs.
  • Campaign Planning: Lead the planning and execution of 360-degree digital media campaigns, integrating various channels to deliver cohesive and effective marketing messages across all digital touchpoints.
  • Client Management: Serve as the primary point of contact for clients, managing relationships, understanding their business goals, and providing strategic insights and recommendations to enhance their digital presence.
  • Media Buying and Optimization: Oversee media buying, including negotiation with media vendors, budget allocation, and continuous optimization of campaigns to maximize performance and ROI.
  • Performance Analysis: Monitor and analyze campaign performance using advanced analytics tools, providing detailed reports and actionable insights to clients and internal teams.
  • Team Collaboration: Collaborate with cross-functional teams, including business, creative, content, and GTM teams, to ensure the successful execution of digital media strategies and campaigns.
  • Market Research: Stay informed about industry trends, emerging technologies, and competitive activities to continuously refine strategies and ensure they are cutting-edge and effective.
  • Client Presentations: Prepare and deliver compelling presentations to clients, showcasing campaign performance, insights, and strategic recommendations.
Qualifications:
  • Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  • 3-5 years of experience in digital media planning and strategy, with a proven track record of managing and executing successful 360-degree digital campaigns.
  • Media Agency background is a must with prior experience in working on brand pitches, annual plans.
  • Strong understanding of digital media channels, including search, social, display, video, programmatic, and emerging platforms.
  • Exceptional client management skills with the ability to build and maintain strong client relationships.
  • Proficiency in digital media planning and analytics tools, such as media planning software, DV360, Google Analytics, and social media analytics platforms.
  • Strong analytical skills with the ability to interpret complex data and provide actionable insights.
  • Excellent communication and presentation skills.
  • Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
Our Culture:

We are not nationalists, but we thrive on camaraderie. We are not conservative, but every risk is calculated. We are not old-fashioned, but we champion good old values. We have a wealth of experience, but we keep learning. We have deep pockets, but we remain frugal. We are analytical but we work hard to be ingenious. We are global but we are also indigenous. This is Bharat in a nutshell.

Our Word:

We assure you an environment that brings out the best in you, a place where your commitment, ideas, and passion will be celebrated and rewarded. Here, you will learn, grow, collaborate, innovate, and create lasting relationships. Once you are a part of BMEG, you will always be indispensable to us.

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