Digital Marketing Strategist

4 weeks ago


Bengaluru, Karnataka, India Arohana Support Full time

Job Title: Digital Marketing Strategist

Arohana Support is seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will play a crucial role in developing and executing our digital marketing strategy.

Key Responsibilities:

  • Website Development: Design, develop, and launch a new company website from scratch, ensuring an optimized user experience and implementing SEO best practices.
  • SEO & Web Management: Continuously optimize the website for search engines and maintain ongoing web development and SEO strategies.
  • Content Creation: Develop and curate content for websites, blogs, social media platforms, email campaigns, and podcasts to boost online engagement.
  • Campaign Development: Design marketing campaigns to support recruitment, client acquisition, and business development efforts, including the creation of pitch decks and visual content.
  • Social Media & Podcasts: Manage and grow social media accounts, including creating strategies to expand podcast listenership and social following.
  • Presentation & Reports: Develop marketing collateral such as presentation packets, pitch decks, and vision decks to support business initiatives and client outreach.
  • Brand Strategy: Assist in refining and promoting brand identity across digital channels, focusing on differentiating the firm in the market.
  • Analytics: Track and analyze the performance of marketing efforts, using data to make informed recommendations for future initiatives.

Requirements:

  • Expertise in website development from scratch, including proficiency with WordPress or other CMS platforms.
  • Experience with SEO best practices for website optimization.
  • Strong verbal and written communication skills, with experience creating and proofreading content.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), and cloud storage platforms.
  • Ability to work independently and collaboratively within a team.
  • Strong organizational and time-management skills with the ability to manage multiple tasks in a fast-paced environment.
  • Familiarity with video creation/editing for social media is a plus.

Attributes:

  • Highly Organized: Able to manage the website development process, prioritize tasks, and meet deadlines efficiently.
  • Creative & Strategic Thinker: Ability to develop engaging and impactful marketing materials.
  • Tech-Savvy: Quick learner with the ability to navigate and leverage various marketing platforms and tools.
  • Collaborative: Strong team player with excellent interpersonal skills, ready to work with different departments and external partners.

Experience:

  • 1-3 years of experience in marketing, communications, or a related field.
  • Previous experience in a legal or professional services environment is a plus.


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