Data Driven Business Strategist

5 days ago

Bengaluru, Karnataka, India beBeeInsight Full time ₹ 15,90,000 - ₹ 26,15,000
Senior Insight Analyst Role

We are seeking a Senior Insight Analyst to join our team, providing in-depth analysis and strategic recommendations to drive business growth.

The ideal candidate will have a deep understanding of customer loyalty and data analytics, with experience in creating customer segmentation frameworks and applying them to real-world decisions.

You will be part of a high-impact team influencing real-world decisions in a global loyalty programme, collaborating with cross-functional experts in engineering, campaign, operations, and product.

Key Responsibilities:

  • Frame and communicate insights clearly through written narratives, dashboards, and stakeholder presentations.
  • Deliver deep-dive analysis on loyalty performance, promotions, catalogue usage, and user behaviour.
  • Own the development and application of customer segmentation models that improve targeting and programme design.
  • Collaborate with product analysts to assess feature impact on long-term metrics like CLTV and retention.
  • Support loyalty strategy conversations with insight thats timely, commercially relevant, and easy to act on.
  • Work closely with BI engineers and dashboard specialists to ensure strong visibility of key KPIs.
  • Contribute to bi-annual loyalty health checks and ongoing market engagement.

Required Skills and Qualifications:

  • 7+ years of experience in data analytics, ideally in loyalty programmes, CRM, or customer analytics.
  • Strong SQL skills and confidence querying large datasets.
  • Proficient in a BI platform (e.g. Power BI, Looker, Tableau).
  • Proven experience creating customer segmentation frameworks and applying them to real-world decisions.
  • Strong business acumen with the ability to translate data into strategic recommendations.
  • Exceptional communication skills, particularly in written insight storytelling.
  • Experience working with or within FMCG, retail, or app-based consumer programmes.

Benefits:

  • Join a high-impact team influencing real-world decisions in a global loyalty programme.
  • Be part of a centralised data team focused on quality, connected insights, and innovation.
  • Collaborate with cross-functional experts in engineering, campaign, operations, and product.
  • Hybrid work model with flexible collaboration and high ownership.

About the Role:

This is a unique opportunity to join a growing Data Centre of Excellence, supporting one of the worlds leading loyalty programmes in the FMCG space.

You will be expected to explore customer behaviour, analyse promotion performance, develop segmentation strategies, and turn data into actionable growth opportunities.

We're looking for a passionate and experienced Senior Insight Analyst who can drive business growth through data-driven insights and strategic recommendations.

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