Digital Revenue Growth Strategist

2 weeks ago

Cochin, Kerala, India beBeeMonetization Full time ₹ 75,00,000 - ₹ 1,56,25,000
AdTech Specialist

Job Description:

This role is focused on driving revenue growth through strategic and technical means, leveraging programmatic platforms, integrations, and monetization levers across web, AMP, and mobile environments.

Key Responsibilities:
  • Develop and execute strategies to maximize yield across programmatic channels (open auction, PMP, programmatic direct).
  • Monitor key metrics (eCPM, fill rates, ad load, ad vital) to continuously improve monetization.
  • Analyze inventory performance and recommend structural changes (floors, packaging, taxonomy).
  • Lead the integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions.
  • Drive adoption of advanced AdTech solutions (Prebid, Open Bidding, server-to-server setups).
  • Ensure smooth technical setup, QA, and troubleshooting for all partners.
  • Manage and optimize ad server configurations (Google Ad Manager or equivalent).
  • Develop scalable solutions for AMP, mWeb, and app monetization.
  • Collaborate with product and engineering teams to implement new formats and platform improvements.
  • Stay ahead of industry changes (Privacy Sandbox, identity solutions, supply path optimization).
  • Run controlled experiments (new formats, demand partners, floor strategies) and scale successful ones.

The ideal candidate has 5–8 years of experience in AdTech, Programmatic Monetization, or Yield Management, along with a strong understanding of the programmatic ecosystem.

This opportunity involves shaping the AdTech roadmap of a leading digital media business, working on large-scale ad infrastructure, and driving impactful revenue growth through innovation, experimentation, and technology-first strategies.

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