Digital Marketing Specialist

5 days ago

Thoothukudi, Tamil Nadu, India beBeePaid Full time ₹ 5,00,000 - ₹ 10,00,000

About the Role:

We are seeking a highly skilled Paid Media Executive to join our team. This role is responsible for planning, running, and optimizing campaigns across multiple platforms.

Key Responsibilities:

  • Campaign Planning: Develop and execute campaign strategies to achieve business goals.
  • Performance Drive: Drive sales-led campaigns to maximize revenue.
  • Feed Management: Manage and optimize product feeds for Google Merchant Center.
  • Tracking Setup: Set up and maintain accurate tracking using Google Tag Manager (GTM).
  • Campaign Monitoring: Monitor and analyze campaign performance using Google Analytics and other reporting tools.
  • Budget Optimization: Manage campaign budgets and targeting strategies to maximize ROI.
  • Trend Awareness: Stay updated with the latest trends and best practices in performance marketing.

Requirements:

  • Experience: 1-2 years of proven experience in managing digital campaigns.
  • Skills: Hands-on experience with GTM, Shopping Ads, and campaign reporting.
  • Digital Knowledge: Strong knowledge of performance marketing, analytics, and digital advertising platforms.
  • Analytical Skills: Excellent analytical and numerical skills with a data-driven mindset.
  • Campaign Management: Ability to manage multiple campaigns and performance goals effectively.
  • Attention to Detail: Strong attention to detail and passion for achieving measurable results.

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