B2C Marketing Strategist

1 week ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

Job Title:

Senior Marketing Lead


We are seeking an experienced Senior Marketing Lead to lead our B2C marketing efforts. As a key member of our marketing team, you will be responsible for developing and executing comprehensive B2C marketing strategies that drive customer acquisition and retention.

Key Responsibilities:

  • Develop and execute B2C marketing plans aligned with company objectives
  • Implement strategies to reach and engage target consumers effectively
  • Oversee digital marketing campaigns, social media, and online advertising efforts
  • Optimize e-commerce platforms and partnerships to drive online sales and growth
  • Ensure consistent brand messaging and positioning across all B2C marketing channels
  • Strengthen brand perception and loyalty among the target audience
  • Identify and analyze customer segments to tailor marketing efforts for maximum impact
  • Collaborate with product teams to plan and execute product launches and promotional campaigns
  • Provide marketing support to the B2C sales team
  • Conduct market research to understand consumer behavior, preferences, and trends
  • Utilize consumer insights to drive marketing strategies

Requirements:

  • MBA in Marketing or related field
  • 15 years of experience in B2C marketing
  • Proven track record of success in developing and executing marketing strategies
  • Strong leadership skills and ability to motivate a team
  • Excellent communication and project management skills

If you have a passion for B2C marketing and are looking for a challenging role that will utilize your skills and experience, please submit your application.

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