Asst /Manager B2C Retail Marketing

3 days ago

Mumbai, Maharashtra, India Metropolis Healthcare Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Role Title - Asst. Manager - Retail (B2C Segment)\

Role Summary- The Manager Retail (B2C Segment) will be responsible for driving growth in the consumer (B2C) business by developing and executing retail strategies, expanding customer reach, and ensuring operational excellence across channels. The role also includes managing and strengthening the Franchisee management to enhance collaboration, performance, and consumer engagement.

Working with- B2C Head Marketing

What the role entails Key accountabilities/ responsibilities

  1. Retail Operations & Execution

  2. Oversee day-to-day retail operations ensuring smooth execution and customer satisfaction.

  3. Standardize processes across centres/stores for efficiency and uniformity.

  4. Monitor KPIs including footfall, conversion rates, and repeat business.

  5. Franchisee Program Management

  6. Manage end-to-end operations of the Franchisee.

  7. Engage, train, and support partners to improve retail effectiveness and ensure alignment with brand goals.
  8. Track partner performance through defined KPIs and implement incentive/recognition programs.

  9. Act as the bridge between partners and internal teams to ensure smooth execution of initiatives.

  10. Marketing & Customer Engagement

  11. Collaborate with marketing to design retail campaigns, promotions, and loyalty programs.

  12. Strengthen brand presence in the consumer space through on-ground activations & events.

  13. Build long-term relationships with customers to enhance retention and referrals.

  14. Financial & Reporting

  15. Track monthly expenses for the retail segment and ensure cost control.

  16. Analyze sales performance, market trends, and business reports to support decision-making.
  17. Present regular business and partner program updates to management

  18. Plan promotional campaigns with marketing & partners (seasonal offers, referral schemes, loyalty).

  19. Google My Business (GMB) Partner Management

  20. Listing Creation & Optimization: Ensure all partner locations are listed correctly on Google Maps/GMB with updated details (address, timings, services, contact info).

  21. Brand Consistency: Maintain standardized naming conventions, images, and descriptions for all partner listings.
  22. Review & Ratings Growth:
  23. Build a structured process to encourage patients/customers to leave reviews.
  24. Train partner teams on how to request feedback ethically and effectively.
  25. Respond to reviews promptly to enhance brand reputation.
  26. Continuous Improvement: Run campaigns to boost positive reviews, manage negative feedback, and improve partner visibility in local searches.

What we are looking for in you

  • Hands-on execution ability.
  • Customer- and partner-centric mindset.
  • Strong problem-solving & decision-making.
  • Experience in Channel management is a plus
  • Collaborative approach with cross-functional teams
  • Proven track record of Executing campaigns and managing monthly budgets

What we promise to you

  • A high-performance culture with phenomenal career progression.
  • Work with young and enthusiastic team and management.
  • We will cultivate your talent in an inclusive culture that values diversity

Role Demands (travel)- Yes

Location- Mumbai

Education Requirement

Essential- Graduate in Business, Marketing, or related field

Desirable- MBA in Business, Marketing, or related field

Experience- 4 years to 6 years

Stakeholder interface -All the department of MHL

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