Senior Trade and E-commerce Executive
4 days ago
We are seeking a highly skilled Senior Trade and E-commerce Executive to join our team at Sresta Natural Bioproducts Private Limited. As a key member of our sales team, you will be responsible for managing our sales and visibility across modern retail channels (e.g., supermarkets, hypermarkets, department stores) and e-commerce platforms (e.g., Amazon, Flipkart, etc.).
Key Responsibilities:
- Account Management:
- Establish and maintain relationships with key decision-makers and buyers in modern trade outlets.
- Develop and manage partnerships with modern retail chains, ensuring effective execution of promotional plans.
- Negotiate pricing, trade terms, and promotional budgets to drive profitability and market share growth.
- Sales and Forecasting:
- Collaborate with sales and marketing teams to forecast sales for modern trade accounts, ensuring demand and stock levels are well-managed.
- Monitor sales performance, identify trends, and recommend strategies to achieve sales targets.
- Execute monthly, quarterly, and annual sales plans and promotions in collaboration with the retail partners.
- Promotions and Marketing:
- Plan and execute in-store promotions, including product displays, discounts, and special offers.
- Coordinate with the marketing team to ensure that the brand message is consistent across all retail touchpoints.
- Ensure compliance with brand standards for product placement and visibility in modern trade outlets.
- E-Commerce Responsibilities:
- Oversee product listings and content optimization across multiple e-commerce platforms (Amazon, Flipkart, etc.).
- Monitor and update product details, images, descriptions, and prices to ensure they align with brand guidelines and meet customer expectations.
- Work closely with the e-commerce platform's account managers to enhance the visibility and sales of products.
- Sales Performance Optimization:
- Monitor sales performance on e-commerce platforms and implement strategies to drive conversions, improve rankings, and increase sales.
- Use data analytics to track key performance metrics (e.g., conversion rate, traffic, average order value) and optimize campaigns accordingly.
- Develop and execute promotional campaigns and flash sales to boost visibility and sales during key periods (e.g., festivals, special promotions).
- Content and Listing Optimization:
- Ensure high-quality content, including compelling product descriptions, images, videos, and reviews, to increase customer engagement.
- Conduct A/B testing for product listings and promotional banners to identify the best-performing assets.
- Cross-functional Collaboration:
- Work closely with the digital marketing team to run targeted advertising campaigns (PPC, display ads, social media).
- Coordinate with the logistics and supply chain teams to ensure timely order fulfillment and resolve any product availability issues.
What We Offer:
- A competitive salary of ₹ 8-12 lakhs per annum.
- An attractive bonus structure based on performance.
- A comprehensive benefits package, including health insurance, retirement plan, and paid time off.
- The opportunity to work with a dynamic and growing company in the natural bioproducts industry.
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