Agri-Tech Growth Strategist
3 days ago
About Talentiser
Talentiser is a leading e-commerce platform focused on serving the agriculture industry. Our mission is to empower farmers through technology, and we are seeking a highly skilled Agri-Tech Growth Strategist to join our team.
Estimated Salary: $120,000 - $150,000 per annum
Job Description:
User Conversion OptimizationThe ideal candidate will possess a deep understanding of the agricultural sector, farmer behaviors, and the unique challenges of serving rural and semi-urban markets. You will play a pivotal role in driving business growth by optimizing the user journey, ensuring seamless order placement, and enhancing customer satisfaction.
- Analyze user behavior to identify friction points in the app journey and implement data-driven solutions to improve conversion rates.
- Collaborate with marketing, product, and UX/UI teams to design intuitive and localized user experiences tailored to the agri-tech audience.
- Develop and execute growth strategies such as personalized nudges, recommendations, and incentives (e.g., discounts, referral programs) to drive order placement.
You will work closely with the supply chain, operations, and customer support teams to address cancellation triggers, investigate root causes for order cancellations, and implement proactive measures such as order tracking visibility, transparent communication, and support systems to mitigate cancellations.
Farmer Engagement and EducationThe successful candidate will build trust and educate farmers about the benefits of using the platform, ensuring they feel confident making purchases. This includes introducing tools like video tutorials, voice-based interfaces, or local-language FAQs to cater to varying literacy levels.
Stakeholder CollaborationYou will collaborate with category managers, agronomists, and marketing teams to ensure product offerings align with farmers' needs and expectations. Additionally, you will coordinate with tech teams to implement app improvements, bug fixes, and enhancements based on user feedback.
Performance Tracking and ReportingThe Agri-Tech Growth Strategist will define and monitor KPIs such as conversion rates, average order value, cancellation rates, and user retention. Regularly, you will present insights and actionable recommendations to leadership and cross-functional teams.
Required Skills and Experience
- Good experience in growth management, e-commerce, agri-tech, or rural-focused digital platforms.
- Strong analytical skills with proficiency in tools like Google Analytics, Mix panel, or Tableau.
- Proven track record of improving user conversion rates and reducing order cancellations.
- Excellent communication skills to liaise effectively with cross-functional teams and stakeholders.
- Familiarity with the agricultural ecosystem and a passion for empowering farmers through technology.
- Knowledge of user acquisition and retention strategies, with a focus on rural and semi-urban audiences.
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