Agri-Tech Supply Chain Marketing Strategist

2 weeks ago


Bengaluru, Karnataka, India Ninjacart Full time

Ninjacart: A Pioneer in Agritech

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We are a highly motivated, results-driven community who focus on proactive approaches to problem-solving. We cherish entrepreneurial spirit and provide significant operating autonomy to senior leaders. There are ample opportunities and challenges to be solved at scale and in real-time.

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Job Summary:

The Agri-Tech Supply Chain Marketing Strategist will lead the development and execution of go-to-market strategies for new and existing product launches as well as feature releases.

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  • Create marketing plans encompassing digital marketing, events, content strategy, and sales enablement to drive adoption and revenue growth.">
  • Develop product marketing collateral such as website pages, blogs, white papers, webinars, videos, decks, and data sheets supporting the buyer's journey communicating the value of Ninjacart.">
  • Participate and contribute to field and industry events as a Ninjacart evangelist and thought leader.">
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About the Role:

This role is responsible for market understanding and strategy, product positioning and messaging, and go-to-market planning and execution.

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  • Conduct comprehensive market research to identify trends, challenges, and opportunities in the Agri-tech industry, specifically related to supply chain technologies.">
  • Research and define our enterprise buyer and user personas, their specific needs, pain points, and goals that we can help address within the Agritech industry.">
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Requirements:

To be successful in this role, you will need to have a Bachelor's degree in Marketing, Business Administration, Supply Chain, or a related field, with 3+ years of experience in product marketing, preferably in Agri-Tech (Supply Chain), enterprise software marketing experience or industries such as B2B and B2B2C Products.

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  • Proven track record of launching and marketing successful B2B and B2B2C Products, ideally within the supply chain.">
  • Excellent writing skills - developing internal and external content, positioning the product/features as the solution for industry use cases is key.">
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What We Offer:

We offer an estimated salary of ₹1200000 per year, along with other benefits and perks.

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About Ninjacart:

Ninjacart is India's leading agri-platform, which leverages technology and data to organize the agri-commerce ecosystem. Over the last 9 years, our made-for-India technology and India-centric solutions have disrupted the way fruits and vegetables move from farms to consumers' plates.



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