Adobe Target Developer

1 month ago


Noida, Uttar Pradesh, India ShyftLabs Full time
Job Title:

Senior Marketing Technologist

Job Summary:

We are seeking a Senior Marketing Technologist to join our team at ShyftLabs. As a key member of our digital marketing team, you will be responsible for delivering complex solutions to customers and working effectively both as an individual and as part of a team. You will partner with cross-functional teams to assess technical feasibility to execute marketing tests and personalized experiences, as well as develop analytic dashboards and automated reports for one of our key retail clients.

Key Responsibilities:
  • Execute best practices for technical implementations and provide a strategy to achieve exceptional results using Adobe Target.
  • Deliver against the website optimization and customized experience strategies across the website and other touch points.
  • Configure, administer, and operate Adobe Target to build multi-channel campaigns.
  • Debug, troubleshoot, and fix the configuration and integration issues.
  • Partner with the analytics teams on measurement across customized site experiences.
  • Diagnose and troubleshoot technical issues related to delivering custom site experiences.
  • Communicate and partner with upstream and downstream teams regarding solution against the desired testing strategy.
  • Drive technical effort working with IT partners, site management and creative to ensure timely execution of testing and/or personalization cadence.
Requirements:
  • Bachelor's degree in computer science, information technology, engineering, electrical engineering, or related field or equivalent work experience.
  • 3+ years working with A/B testing and site personalization efforts, preferably leveraging Adobe Target as a platform.
  • Working experience in HTML, JavaScript, and CSS to make changes in Adobe Launch for Target-related requirements.
  • Experience working with Adobe Launch.
  • Adobe Target Web service implementation experience.
  • Integrate additional systems and building out the Adobe stack.
  • Implement A/B tests and help prioritize testing.
  • Support an ongoing roadmap of Target improvements.
  • Participate in technical & functional discussion with all business & IT teams.
Preferred Qualifications:
  • AEM Knowledge is an added advantage.
  • Experience in design-level documentation of BRD, Technical and architectural diagrams.
  • Ability to use real-time web analytics for monitoring results and optimizing/influencing testing outcomes.

We are proud to offer a competitive salary alongside a strong insurance package. We pride ourselves on the growth of our employees, offering extensive learning and development resources.


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