
Chief Brand Strategist
1 week ago
Job Overview:
This role involves spearheading the development and execution of brand strategies, marketing plans, and product innovations to drive sales growth. The ideal candidate will be a strategic thinker with excellent cross-functional collaboration skills and a passion for delivering results.
The primary objective is to increase profitability by focusing on targeted marketing and innovation. This includes building a portfolio of sub-brands catering to consumer needs, implementing focused marketing campaigns to boost category sales, and launching new products that meet market demands.
Key Responsibilities:
- Brand Positioning and Consumer Insights: Develop and execute comprehensive brand positioning strategies, leveraging market research and consumer insights to inform decision-making.
- 360-Degree Marketing Plans: Design and implement integrated marketing campaigns that encompass multiple channels, including digital, social media, and traditional advertising.
- Brand Element Translation: Translate brand elements into actionable plans and go-to-market strategies that drive business growth.
- Market Trend Monitoring: Continuously monitor market trends, research consumer markets, and competitor activities to stay ahead in the industry.
Qualifications:
- Education: Postgraduate or equivalent in Marketing from reputable institutions.
- Experience: 8-10 years of experience in brand management or marketing, preferably in the FMCG/Food industry.
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