Drive Engagement

2 weeks ago

Jodhpur, Rajasthan, India beBeeEmailMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

A business is seeking an Email Marketing Specialist to drive engagement and growth.

Key Responsibilities
  • Website Management: Manage website content, publish blogs, events, and multimedia, and introduce new features as needed.
  • Web Hosting and Domain Management: Handle web hosting and domain management for existing and new projects.
  • SEO Optimization: Improve SEO rankings through regular audits, keyword optimization, and analytics tracking.
  • Websites Maintenance: Ensure websites remain fast, user-friendly, and aligned with brand guidelines.
  • Google Workspace Management: Manage Google Workspace across all domains (email setup, permissions, troubleshooting).
  • Email Campaign Management: Design, build, and execute campaigns via Mailchimp or similar platforms.
  • Email Journey Setup: Set up automated journeys and sequences (e.g. onboarding series, re-engagement flows, pledge follow-ups).
  • Email Content Creation: Draft and edit subject lines, preview text, and body copy in collaboration with content leads.
  • Email Testing and Monitoring: Test, monitor, and continuously optimize campaigns for better open, click, and conversion rates.
  • Audience Segmentation: Segment lists by interest, behavior, and engagement to ensure targeted outreach.
  • Data Maintenance: Maintain clean, updated supporter databases.
  • Campaign Performance Tracking: Track and report campaign performance using platform dashboards, Google Analytics, and UTM parameters.
  • Data Insights Translation: Translate data insights into recommendations for improved engagement.
  • Deliverability and Compliance: Ensure compliance with email regulations (GDPR) and optimize deliverability through authentication protocols.
  • Technical Setup: Work with technical consultants when advanced troubleshooting or integrations are needed.
  • Email Strategy Alignment: Align email strategies with broader campaign objectives.
  • Integration and Collaboration: Support integration of email into multi-channel campaigns and collaborate with communications and campaign teams to ensure consistency across all touchpoints.

Required Qualifications:

  • Up to 2 years of relevant experience in email marketing or CRM communications.
  • Demonstrated experience in website management, SEO optimization, and Google Workspace administration.
  • Proficiency with Mailchimp or similar tools.
  • Strong grasp of segmentation, automation, analytics, and deliverability best practices.
  • Ability to draft clear, compelling copy in collaboration with content creators.
  • Familiarity with Google Analytics and UTM tracking for conversions.
  • Knowledge of compliance standards and data privacy regulations.
  • Strong organizational skills, ability to work independently, and comfort with remote collaboration.

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