Digital Marketing Specialist

17 hours ago

Ghaziabad, Uttar Pradesh, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 18,00,000
Job Title:

About the Role

We are seeking a seasoned marketing professional to oversee campaign execution, social media presence, and content creation.

This is a senior role where you will shape brand voice, drive engagement, and deliver measurable business results.

Main Responsibilities:

  • Creative Strategy:
    • Develop and execute cross-channel content strategies that engage audiences and drive conversions.
    • Lead a team in writing, editing, and proofreading to ensure timely delivery and high-quality communication.
    • Drive continuous improvement in CTRs, engagement, and conversions through data-driven strategies.
    • Collaborate with the marketing team on campaign ideation, messaging frameworks, and brand voice consistency.
  • Stakeholder Management:
    • Act as the primary liaison with internal stakeholders to ensure timely execution of promotions.
    • Coordinate with alliances to plan, approve, and deliver campaigns as per agreed timelines and brand requirements.
    • Ensure all paid promotions and restaurant deliverables are executed without delays.
    • Align content and promotional strategies with alliance commitments and partner expectations.
  • Social Media Management:
    • Manage brand presence on social platforms (Facebook, Instagram, Twitter, and emerging channels).
    • Drive followership growth, engagement metrics, and ROI from community building in line with company objectives.
    • Implement innovative campaigns to enhance brand visibility and recall.
  • Leadership & Team Development:
    • Build, mentor, and scale a team of copywriters, social media managers, and campaign executives.
    • Ensure smooth cross-functional collaboration between content, design, alliances, and performance marketing teams.
    • Foster a data-driven and creative-first culture within the team.

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