
Digital Marketing Specialist
12 hours ago
About the Role
We are seeking a seasoned marketing professional to oversee campaign execution, social media presence, and content creation.
This is a senior role where you will shape brand voice, drive engagement, and deliver measurable business results.
Main Responsibilities:
- Creative Strategy:
- Develop and execute cross-channel content strategies that engage audiences and drive conversions.
- Lead a team in writing, editing, and proofreading to ensure timely delivery and high-quality communication.
- Drive continuous improvement in CTRs, engagement, and conversions through data-driven strategies.
- Collaborate with the marketing team on campaign ideation, messaging frameworks, and brand voice consistency.
- Stakeholder Management:
- Act as the primary liaison with internal stakeholders to ensure timely execution of promotions.
- Coordinate with alliances to plan, approve, and deliver campaigns as per agreed timelines and brand requirements.
- Ensure all paid promotions and restaurant deliverables are executed without delays.
- Align content and promotional strategies with alliance commitments and partner expectations.
- Social Media Management:
- Manage brand presence on social platforms (Facebook, Instagram, Twitter, and emerging channels).
- Drive followership growth, engagement metrics, and ROI from community building in line with company objectives.
- Implement innovative campaigns to enhance brand visibility and recall.
- Leadership & Team Development:
- Build, mentor, and scale a team of copywriters, social media managers, and campaign executives.
- Ensure smooth cross-functional collaboration between content, design, alliances, and performance marketing teams.
- Foster a data-driven and creative-first culture within the team.
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