Digital Marketing Specialist

11 hours ago


Ghaziabad, Uttar Pradesh, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,25,00,000

Job Title:

Seeking a seasoned Digital Marketing Specialist to spearhead lead generation and revenue growth for small- to medium-sized businesses in North America.

  • Key Responsibilities:
  • Launch, manage, and optimize Google Performance Max and Meta Ads campaigns for local and regional SMBs in the USA.
  • Utilize data-driven approaches to test, validate, and scale campaign performance.
  • Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies to maximize return on investment.
  • Provide regular reports and actionable insights on campaign performance, including metrics such as cost-per-click, cost-per-lead, return on ad spend, and lead quality.
  • Take ownership of campaign performance and ensure alignment with internal sales/marketing teams.

Requirements:

  • Hold mandatory certifications in Google and Meta Ads.
  • Proven experience running successful Google Performance Max and Meta Ads campaigns for SMBs.
  • Strong understanding of North American SMB segments and customer behavior.
  • Ability to set up conversion tracking, first-party audience signals, and campaign structure for maximum performance.
  • Expertise in lead generation, return on investment optimization, and budget scaling.
  • Excellent communication skills, English proficiency, and a strong sense of ownership over results.


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