
Digital Marketing Specialist
2 weeks ago
Digital Marketing Specialist
Job Responsibilities:
· SEO campaigns, Site Ranking, Site traffic, Back link
· Competitor analysis, Keywords analysis and create SEO Audit Report
· Implementing & monitoring paid search, PPC, and SEO strategies/campaigns
· Developing/handling all aspects of the company s digital marketing campaigns for ISO
· certification and training related various management schemes
· Optimizing websites with Keywords for search engine ranking
· Create a goal in Google Analytics to Track Conversions.
· On-Page Optimization, Off Page Optimization
· Should be able to work both independently and as part of a team.
· Tracking, reporting and analysing paid search engine and social media campaigns
· Search Engine Marketing (cost per click/cpc), Display Media, Social Networks and leveraging
Analytics.
· Responsible for the management of the clients CPC campaigns. (AdWords, Bing, 2nd tier
engines, vertical portals or channels, etc.)
· Keyword research, developing ad copy, engine selection & budget allocation, landing page
selection, CPC and bid management & overall account strategy.
· Report internally to the digital marketing head on performance, results and campaign challenges, along with new ideas.
· Create associated keyword expansion road map, working with the content team to develop
relevant ads Working as part of a team to develop large social media campaigns
· Analysing and reports audience information and demographics, and success of existing social
media projects
Job Type: Full-time
Working Days- 5(Mon - Fri)
Location- Noida sec 63
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