Senior Programmatic Media Buying Specialist
5 hours ago
ABCD Aditya Birla Capital Digital seeks a seasoned Senior Programmatic Media Buying Specialist to optimize programmatic campaigns across DSP platforms, driving efficient media buying and performance tracking. The ideal candidate will analyze user behavior and campaign data to develop actionable insights and implement optimizations on programmatic platforms.
Main Responsibilities
• Manage and optimize programmatic campaigns across DSP platforms, ensuring efficient media buying and performance tracking.
• Analyze user behavior and campaign data to develop insights and implement optimizations on programmatic platforms.
• Implement best practices for DSP integrations and programmatic bidding strategies to maximize ROI.
• Collaborate with cross-functional teams to align programmatic strategies with business goals.
• Specialize in the BFSI category (Lending, Insurance & Investments).
• Oversee the Affiliate channel, including Direct publisher, Media buying, OEM, international publisher, and RCS based campaigns.
What You'll Need
At least 5 years of experience in programmatic media buying and management.
Proven track record of optimizing programmatic campaigns and achieving high ROI.
Strong analytical skills and ability to interpret complex data sets.
Excellent communication and collaboration skills.
The Perks
Competitive salary: $90,000 - $120,000 per year, depending on experience.
Opportunity to work with a leading digital advertising company.
Collaborative and dynamic work environment.
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