Ad Trafficking Specialist

2 weeks ago

Gurgaon, Haryana, India beBeeMonetization Full time ₹ 1,00,00,000 - ₹ 1,50,00,000
Ad Operations Manager Job Description">

We are seeking a detail-oriented and sharp Ad Operations Manager to oversee ad trafficking, implementation, and management in Google Ad Manager.

Key Responsibilities:

  • Maintain accurate inventory forecasting and availability.
  • Create and manage ad units, placements, targeting rules, and creative sets.

Campaign Execution & Optimization

  • Traffic monitoring, and troubleshooting direct-sold ad campaigns to ensure flawless delivery.
  • Maximize revenue from programmatic sources (Open Auction, PMP, Preferred Deals).
  • Collaborate with ad sales, product, and content teams to ensure campaign requirements are met.

Revenue & Performance Optimization

  • Monitor performance KPIs (fill rate, eCPM, viewability, CTRs) and make real-time optimizations.
  • Identify and implement new monetization opportunities (e.g., lazy loading, ad refresh, new formats).
  • Run A/B tests to continuously improve yield and user experience.

Tech & Tooling

  • Maintain clean, scalable GAM setups, and stay updated with new features.
  • Coordinate with dev/product teams on ad-related integrations (e.g., header bidding, site changes).
  • Collaborate with SSPs, DSPs, and other ad tech partners to troubleshoot and optimize.

Reporting & Documentation

  • Generate weekly/monthly reports on ad revenue, inventory utilization, and campaign performance.
  • Maintain documentation of ad setup and campaign execution processes.

Requirements

  • 8-12 years' experience in ad operations, preferably for a publisher or content-led platform.
  • Strong command of Google Ad Manager (GAM) - both direct and programmatic setups.
  • Hands-on experience with SSPs like Google AdSense, AdX, OpenX, Index Exchange, etc.

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