Manager - Ad Operations

3 weeks ago

Gurgaon, Haryana, India Talent Destination Full time

Job Title: Ad Operations Manager

Work from Office: 5 days a week

About the Role:

We're looking for a sharp, detail-obsessed Ad Operations Manager who will take the wheel of our website's ad inventory and drive revenue growth through efficient ad delivery, yield optimization and smart inventory management.

Key Responsibilities:

Ad Inventory Management:

- Oversee ad trafficking, implementation, and management in Google Ad Manager

- Maintain accurate inventory forecasting and availability

- Create and manage ad units, placements, targeting rules, and creative sets

Campaign Execution & Optimization:

- Traffic monitoring, and troubleshooting direct-sold ad campaigns to ensure flawless delivery

- Maximize revenue from programmatic sources (Open Auction, PMP, Preferred Deals)

- Collaborate with ad sales, product, and content teams to ensure campaign requirements are met

Revenue & Performance Optimization:

- Monitor performance KPIs (fill rate, eCPM, viewability, CTRs) and make real-time optimizations

- Identify and implement new monetization opportunities (e.g., lazy loading, ad refresh, new formats)

- Run A/B tests to continuously improve yield and user experience

Tech & Tooling:

- Maintain clean, scalable GAM setups, and stay updated with new features

- Coordinate with dev/product teams on ad-related integrations (e.g., header bidding, site changes)

- Collaborate with SSPs, DSPs, and other ad tech partners to troubleshoot and optimize

Reporting & Documentation:

- Generate weekly/monthly reports on ad revenue, inventory utilization, and campaign performance

- Maintain documentation of ad setup and campaign execution processes

What We're Looking For:

- 8-12 years' experience in ad operations, preferably for a publisher or content-led platform

- Strong command of Google Ad Manager (GAM) - both direct and programmatic setups

- Hands-on experience with SSPs like Google AdSense, AdX, OpenX, Index Exchange, etc.

(ref:iimjobs.com)

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