
Ad Operations Specialist
5 days ago
As an Ad Operations Specialist, you'll manage the full lifecycle of
programmatic ad campaigns
— from planning and setup to optimization, reporting, and performance analysis. This is a hands-on role where technical execution meets strategic thinking. You'll work closely with internal teams and external partners to drive real results through
programmatic advertising
.
Key Responsibilities:
Programmatic Campaign Setup and Launch:
- Traffick, configure, and QA
programmatic ad campaigns
in platforms like DV360, The Trade Desk, and others - Define audience targeting, bidding strategies, budgets, frequency caps, and geo parameters
- Implement tracking infrastructure: ad tags, conversion pixels, and attribution events
- Upload and test creative assets across display, video, and native formats
Optimization and Performance Management:
- Monitor live campaigns across key performance metrics (CTR, CPM, CPA, ROAS, viewability)
- Optimize campaigns through real-time bidding adjustments, creative A/B tests, and audience refinement
- Adjust budgets and pacing to maximize performance and minimize waste
- Flag underperformance early and act quickly to fix it
Analytics and Reporting:
- Build structured reports and dashboards for weekly and monthly performance tracking
- Analyze data to uncover insights on audiences, platforms, creatives, and funnel behavior
- Collaborate with growth and product teams to translate findings into strategy
- Continuously improve internal benchmarks and data accuracy
Internal Collaboration and Workflow Improvements:
- Partner with Product, Creative, and Tech teams on tracking, asset delivery, and campaign planning
- Help document best practices and continuously refine our
programmatic ad operations
processes - Serve as a point of contact for internal teams needing campaign updates or insights
Requirements
- 2–5 years of experience in ad operations or programmatic media buying
- Hands-on experience with at least one major
programmatic ads platform
(DV360, The Trade Desk, MediaMath, etc.) - Familiarity with ad servers (e.g. Google Ad Manager) and MMPs (e.g. AppsFlyer, Branch)
- Deep understanding of metrics that drive
programmatic ad performance
: CTR, CPM, CPA, ROAS - Strong skills in Excel / Google Sheets for data analysis and QA
- Attention to detail and ability to manage multiple campaigns simultaneously
- Strong communication skills and a problem-solving mindset
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