
Ecommerce Strategist
3 days ago
Job Description
The E-Commerce Manager role demands a blend of strategic thinking, operational execution and a strong understanding of digital commerce trends to drive online revenue growth, enhance customer experience and build brand visibility in the digital space.
">Key Responsibilities:
- Manage end-to-end operations for the brand's own e-commerce website including product uploads, content updates, pricing, inventory syncing and order processing.
- Coordinate with developers and designers to ensure website functionality, performance and user experience are optimized across devices.
- Plan and execute website campaigns, banners, product launches, promotions and seasonal sales to generate leads and business.
- Monitor traffic, conversions, bounce rate and other KPIs using tools like Google Analytics and heatmaps to drive CRO (conversion rate optimization).
- Manage listings, pricing, content and inventory across major marketplaces.
- Ensure smooth order processing, shipping coordination and customer service across all platforms to reduce returns and increase ratings.
- Coordinate with internal teams for photoshoots, catalogue content and inventory planning to support digital sales.
- Plan and regularly put efforts to sell ready stocks.
- Collaborate with marketing teams for SEO, SEM, email marketing, social campaigns and influencer collaborations to drive traffic and engagement.
- Liaise with platform account managers and agencies to implement growth strategies and promotional plans.
- Analyze sales reports, campaign performance, and customer behaviour to refine digital strategy.
- Stay updated on e-commerce trends, competitor activity and platform policy changes.
Requirements
- Strategic thinking and problem-solving skills.
- Strong analytical and numerical skills.
- Excellent communication and interpersonal skills.
- Ability to work under pressure and meet deadlines.
- Proficiency in digital marketing and e-commerce platforms.
- Knowledge of web development and design principles.
- Experience with project management tools and software.
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