Digital Ad Solutions Strategist

1 day ago

Varanasi, Uttar Pradesh, India beBeeAdtech Full time ₹ 15,00,000 - ₹ 20,00,000
Job Overview

This role focuses on strategic and technical AdTech functions across web, AMP, and mobile environments.

  • Main Responsibilities
    • Develop strategies to optimize programmatic channels (open auction, PMP, programmatic direct) for maximum yield.
    • Analyze performance metrics (eCPM, fill rates, ad load, and ad vital metrics) to continuously improve monetization.
    • Recommend structural changes (floors, packaging, taxonomy) based on inventory performance analysis.
  • AdTech Integration Expertise
    • Lead the integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions.
    • Drive adoption of advanced AdTech solutions (Prebid, Open Bidding, server-to-server setups).
    • Ensure smooth technical setup, QA, and troubleshooting for all partners.
  • Platform & Infrastructure Management
    • Manage and optimize ad server configurations (Google Ad Manager or equivalent).
    • Develop scalable solutions for AMP, mWeb, and app monetization.
    • Collaborate with product and engineering teams to implement new formats and platform improvements.
  • Innovation & Experimentation Leader
    • Stay ahead of industry changes (Privacy Sandbox, identity solutions, supply path optimization).
    • Run controlled experiments (new formats, demand partners, floor strategies) and scale successful ones.

Requirements:

  • 5–8 years of experience in AdTech, Programmatic Monetization, or Yield Management.
  • Strong understanding of the programmatic ecosystem (SSPs, DSPs, ad exchanges, data partners)
  • Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.
  • Deep knowledge of AMP, mWeb, and app monetization dynamics.
  • Strong technical and troubleshooting skills across integrations and platforms.
  • Ability to work cross-functionally with product, engineering, and editorial teams.
  • Proactive problem-solver who thrives in fast-paced, high-growth environments.

This is an opportunity to shape the AdTech roadmap and drive impactful revenue growth through innovation, experimentation, and technology-first strategies.

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