Data Insights Strategist

6 days ago

Nashik, Maharashtra, India beBeeAnalytics Full time US$ 1,20,000 - US$ 1,80,000

About our Company:

We are a pioneer in the field of Artificial General Intelligence, driving groundbreaking research and innovative AI products. Our mission is to revolutionize applications with intelligent, autonomous solutions that drive unparalleled efficiency and growth.

Job Overview:

We're looking for an experienced Analytics Leader to head our data analytics function and drive strategic insights across the business. This high-impact leadership role is responsible for building and scaling a data-driven culture, enabling informed decision-making, and aligning analytics with business goals.

Key Responsibilities:

  • Develop and execute performance marketing strategies across various digital channels to drive customer acquisition and revenue growth.
  • Build, lead, and mentor a high-performing analytics team, including data analysts, BI engineers, and data scientists.
  • Define team structure, roles, and responsibilities to align with business priorities.
  • Lead the creation and management of paid campaigns across multiple platforms, ensuring alignment with business objectives and key performance indicators (KPIs).
  • Work closely with product, marketing, sales, finance, and operations to align analytics with business needs.
  • Analyze campaign performance and continuously optimize bids, targeting, creatives, and messaging to ensure maximum ROI.
  • Monitor and manage daily, weekly, and monthly performance reports, ensuring campaigns stay on track and meet performance goals.
  • Collaborate with engineering and data teams to ensure data quality, consistency, and scalability of analytics infrastructure (e.g., data warehouse, ETL pipelines, BI tools).
  • Conduct A/B testing and experimentation to optimize landing pages, ad creatives, and overall campaign performance.
  • Keep up to date with industry trends, new advertising technologies, and best practices in digital marketing.

Requirements:

  • 8 - 10 years of experience in analytics, business intelligence, or growth roles with at least 4+ years leading analytics teams in a B2B SaaS company.
  • Has handled a significant performance marketing budget.
  • Demonstrate a proven track record of achieving significant ROI from marketing budgets, consistently meeting or exceeding performance targets and KPIs.
  • In-depth knowledge of performance marketing channels, including search and other channels.
  • B2B SaaS marketing experience is mandatory, with a proven track record of executing and optimizing performance marketing campaigns in a B2B environment.
  • Strong proficiency with analytics tools, SQL, and data modeling concepts.
  • Ability to translate complex data into compelling business stories for executives and drive alignment on strategic decisions.

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