
Chief Consumer Insights Officer
1 week ago
About the Role:
We're seeking a highly skilled Consumer Insights Professional to lead our insights function, driving customer-centric strategies and uncovering market opportunities.
This pivotal role will require a strong blend of qualitative depth, quantitative rigor, and cultural sensitivity to decode consumer journeys, inform product design, and inspire impactful brand communication.
Main Responsibilities:
- Strategic Research:
- Design and execute qualitative and quantitative studies, including segmentation, brand tracking, U&A, customer journey mapping, and category understanding.
- Establish an always-on research agenda, ensuring timely and actionable insights.
Key Skills & Qualifications:
To succeed in this role, you'll need:
- Advanced analytical skills: Ability to collect, analyze, and interpret large datasets.
- Cultural competency: Understanding of diverse consumer behaviors and preferences.
- Communication expertise: Strong written and verbal communication skills to present complex insights to stakeholders.
What We Offer:
A dynamic work environment that fosters innovation, collaboration, and growth. Opportunities for professional development and continuous learning.
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