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Senior Performance Marketing Manager
3 weeks ago
The ideal candidate will have a strong understanding of performance marketing strategies and be able to develop and implement campaigns across multiple channels. They should be analytical in their approach, with the ability to analyze campaign performance data and identify trends and areas for optimization.
Key Responsibilities:- Develop and implement performance marketing campaigns across various platforms to drive growth and maximize ROI.
- Analyze campaign performance data to identify insights, trends, and areas for improvement.
- Conduct A/B testing and experiment with different ad creatives, targeting options, and bidding strategies to optimize campaign performance.
- Manage budgets effectively to ensure efficient allocation of resources and achieve cost-per-acquisition targets.
- Collaborate with cross-functional teams to align marketing efforts with overall business goals.
- Stay updated with industry trends, best practices, and emerging technologies in performance marketing.
This role requires a subject matter expert in search, social, programmatic, and e-commerce advertising who can guide clients on how to drive growth for their business. The ideal candidate will be able to perform deep data analysis to answer client's strategic questions and drive action to move the needle with respect to the client's KPIs.
Requirements:- 2-3 years of experience in performance marketing.
- Strong understanding of performance marketing strategies.
- Ability to analyze campaign performance data and identify trends and areas for optimization.
- Experience with Google Ads, Facebook Ads, Affiliate marketing, and other relevant platforms.
- Ability to manage budgets effectively and achieve cost-per-acquisition targets.
- Strong collaboration and communication skills.
