Digital Performance Marketer

5 days ago

Gandhinagar, Gujarat, India beBeeDigital Full time ₹ 2,40,000
Performance Marketing Strategist

At our agency, we are committed to helping businesses achieve growth through data-driven performance marketing strategies.

This is a challenging role for a highly motivated and results-driven professional with expertise in paid social media advertising. The ideal candidate will develop and execute innovative marketing campaigns that drive conversions, leads, and brand awareness.

You will be responsible for planning, executing, and optimizing paid campaigns across Facebook and Instagram Ads Manager, conducting audience research, creating targeted ad creatives, managing campaign budgets and bids, tracking key performance indicators, and coordinating with design teams to ensure campaign goals are met.

  • Plan and execute paid campaigns on Facebook and Instagram to drive conversions, leads, and brand awareness.
  • Conduct thorough audience research to create laser-targeted campaigns.
  • Develop and test ad creatives, copy, and formats to optimize campaign performance.
  • Manage campaign budgets, bids, and daily ad spends to ensure return on investment (ROI).
  • Track key performance indicators (KPIs) such as click-through rate (CTR), cost per click (CPC), cost per lead (CPL), return on ad spend (ROAS), and optimize campaigns accordingly.
  • Coordinate with design teams to ensure ad creatives align with campaign goals.
  • Monitor competitor ad strategies and suggest improvements.
  • Run A/B testing for ad copies, creatives, and targeting.
  • Prepare campaign performance reports and present insights with actionable recommendations.

Key requirements:

  • 2+ years of experience managing performance campaigns on Meta Ads.
  • Hands-on experience with Business Manager and Facebook Ads Manager.
  • Strong understanding of cost per click (CPC), cost per mille (CPM), return on ad spend (ROAS), and attribution models.
  • Ability to analyze data, spot trends, and make informed decisions quickly.
  • Experience in retargeting and remarketing campaigns.
  • Strong copywriting sense for ads and ability to brief creatives effectively.

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