
Business Growth Specialist
1 day ago
Join a dynamic team as a Marketing Executive to drive growth and innovation in a fast-paced environment.
This role demands creativity, adaptability, and a sharp focus on results. As a marketing generalist, you'll handle strategy and execution, blending creative thinking with analytical skills.
Key Responsibilities:
- Plan, execute, and optimize end-to-end marketing campaigns across digital platforms.
- Manage social media activities — content planning, posting, engagement, and community building.
- Support SEO and content marketing efforts with keyword research, blogs, and website optimization.
- Coordinate with designers and content teams to produce creative assets for ads, social posts, and campaigns.
- Track and report performance metrics using tools like Google Analytics, Ads Manager, and Search Console.
- Assist in influencer collaborations, festive campaigns, and culturally relevant initiatives.
- Contribute to email, SMS, and WhatsApp marketing campaigns with sharp copy and timely execution.
- Research competitor activities and market trends to keep ahead of the curve.
- Ensure consistency in brand voice and messaging across all channels.
Required Skills:
- A minimum 1-3 years of experience in digital marketing, brand marketing, or related fields.
- Working knowledge of SEO, social media marketing, paid ads, and content creation.
- Ability to use tools like Google Analytics, Search Console, Meta Ads Manager, Canva, or similar platforms.
- Strong communication skills — both written and verbal.
- Basic understanding of influencer marketing, email campaigns, and WhatsApp/SMS marketing.
- Organizational and project management skills with attention to deadlines.
- Experience in fashion, retail, or D2C brands is an advantage.
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