Omnichannel Data Strategist

2 days ago


Narela, Delhi, India Axtria - Ingenious Insights Full time

We are seeking a highly skilled Omnichannel Data Strategist to drive the collection, analysis, and activation of data across multiple channels, ensuring an integrated customer experience and optimized marketing efforts. The ideal candidate will have a deep understanding of data management, analytics, and omnichannel marketing strategies, with a focus on leveraging data to inform decision-making and enhance customer journeys.

About the Role
  • Develop and implement a comprehensive omnichannel data strategy that aligns with business goals.
  • Ensure data from all customer touchpoints (online, offline, mobile, in-store, etc.) is collected, organized, and utilized to provide a seamless customer experience.

Data Integration and Management:

  • Lead the integration of data from various platforms, including CRM systems, POS systems, e-commerce platforms, social media, and other digital tools.
  • Define reference data models that will support enterprise omnichannel efforts as well as targeted Customer 360 models.
  • Ensure high data quality and accuracy by implementing data governance best practices.

Customer Insights and Analytics:

  • Analyze customer data across multiple channels to generate actionable insights.
  • Use predictive modeling, segmentation, and other analytical techniques to enhance personalization, engagement, and retention efforts.

Reporting and Performance Tracking:

  • Create and maintain dashboards and reports that track key performance indicators (KPIs) such as customer acquisition, engagement, lifetime value, conversion rates, and ROI across channels.
  • Presentation of insights and recommendations to senior leadership to inform strategic decisions.

Estimated Salary: $120,000 - $150,000 per year, depending on location and experience. Axtria offers a competitive compensation package, including health benefits, retirement benefits, paid time off, flexible benefits, and a hybrid work environment.



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