Strategic Marketing Specialist

16 hours ago

Bellary, Karnataka, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Job Role:

We are seeking a skilled Marketing professional to manage the entire marketing process from lead generation, campaign execution, and performance analysis. The ideal candidate should possess analytical and execution-driven skills, capable of turning market data into strategies while implementing campaigns that deliver measurable business growth.

Key Responsibilities:
  • Lead Generation & Prospecting
    • Identify potential leads through digital channels, social media, email, events, and partnerships.
    • Research and qualify leads using CRM tools and industry databases.
    • Maintain a healthy pipeline of prospects and hand over qualified leads to the sales team.
    • Execute targeted campaigns to attract new customers.
  • Marketing Execution
    • Plan and implement campaigns across SEO, SEM, email, social media, paid ads, and offline channels.
    • Create engaging marketing content including posts, blogs, case studies, brochures, and presentations.
    • Manage brand visibility across online and offline platforms.
    • Coordinate with design and product teams to create customer-centric messaging.
  • Marketing Analytics & Insights
    • Track lead sources, campaign ROI, customer acquisition cost, and conversion rates.
    • Generate weekly/monthly reports on campaign performance, lead funnel, and market trends.
    • Analyze competitor activities and industry developments to refine strategies.
    • Provide actionable insights for optimizing campaigns and improving sales outcomes.
  • Sales & Business Support
    • Align closely with the sales team to ensure smooth handover of leads.
    • Support pre-sales activities with presentations, case studies, and proposal inputs.
    • Nurture leads through personalized follow-ups and targeted communication.
    • Work on customer segmentation and profiling to identify cross-sell and upsell opportunities.
Requirements:
  • Bachelor's degree in Marketing, Business, or related field.
  • Less than 2 years of experience in lead generation, digital marketing, and campaign management.
  • Proficiency in CRM tools (Zoho, HubSpot, Salesforce, etc.).
  • Strong knowledge of digital marketing platforms (Google Ads, Facebook Ads, SEO tools).
  • Analytical mindset with skills in Excel, Google Analytics, or BI tools.
  • Excellent communication, presentation, and content writing skills.
Preferred Skills:
  • Experience in B2B / SaaS / ERP industry marketing.
  • Knowledge of marketing automation & drip campaigns.
  • Familiarity with Power BI/Tableau for data visualization.
Key Attributes:
  • Self-starter with ownership mentality.
  • Data-driven and result-oriented.
  • Strong balance between creativity and analytical thinking.
  • Team player with ability to support sales and management.

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