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Digital Marketing Strategist
2 weeks ago
We are seeking a skilled Amazon advertising specialist to join our team. The ideal candidate will have 4+ years of experience in planning, executing, and optimizing Amazon PPC campaigns with ad budgets above $10K/month.
The successful candidate will be responsible for creating and managing Amazon advertising campaigns to meet product visibility and sales goals. This includes conducting in-depth keyword research, bid management, and ACoS/ROAS tuning to maximize returns.
We are looking for someone with strong knowledge of Seller Central, Vendor Central, and Amazon Advertising Console (DSP experience preferred). Proficiency in ad optimization and marketplace tools is also essential.
The ideal candidate will have proven success in managing ad budgets above $10k/month with measurable results. Excellent analytical, communication, and cross-functional collaboration skills are required.
- Key Responsibilities:
- Plan, create, and manage Amazon advertising campaigns to meet product visibility and sales goals.
- Conduct in-depth keyword research, bid management, and ACoS/ROAS tuning to maximize returns.
- Create and optimize product listings with compelling titles, bullet points, A+ content, and backend keywords.
- Monitor and maintain inventory health, pricing strategies, and overall catalog accuracy.
- Collaborate with creative teams for infographics, banners, and Amazon storefront enhancements.
- Track and report campaign performance, providing actionable insights for growth.
- Stay ahead of Amazon algorithm updates, competitor moves, and best practices in marketplace advertising.
- Manage additional marketplaces and ensure operational, content, and compliance requirements are met.
- Qualifications:
- 4+ years' experience in Amazon PPC advertising and marketplace operations for D2C or multi-brand sellers.
- Strong knowledge of Seller Central, Vendor Central, and Amazon Advertising Console (DSP experience preferred).
- Proficiency in ad optimization and marketplace tools (Helium 10, Jungle Scout, Sellics, DataHawk, ChannelAdvisor).
- Proven success in managing ad budgets above $10k/month with measurable results.
- Excellent analytical, communication, and cross-functional collaboration skills.
