Marketing Campaign Strategist

14 hours ago


Kottayam, Kerala, India beBeeMarketing Full time ₹ 6,00,000 - ₹ 8,50,000
About Our Opportunity

We are seeking a highly skilled and motivated Marketing Campaign Strategist to join our team.

This role will involve developing and executing marketing campaigns to promote our food products across various platforms.

Key Responsibilities:

  • Design and implement marketing campaigns that drive awareness, customer engagement, and sales.
  • Collaborate with the city business and central teams to develop promotional strategies and product positioning.
  • Manage agency relationships and vendor management to ensure seamless execution of planned marketing campaigns.
  • Coordinate in-store promotions, tastings, food festivals, and trade events.
  • Monitor and analyze the performance of campaigns using tools like Google Analytics, Meta Insights, etc.
  • Engage with food bloggers, influencers, and content creators to boost product reach.
  • Conduct market and competitor research to identify trends, pricing strategies, and consumer preferences.
  • Become knowledgeable about brand identity and maintain consistency across all touch points.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • 6-12 months experience in a marketing role, preferably in the food industry.
  • Familiarity with digital and offline marketing tools and platforms.
  • Excellent execution, timeline management, and communication skills.
  • A creative mindset with an understanding of current food and dining trends.
  • Ability to multitask and work in a fast-paced environment.
Preferred Qualifications
  • Experience in food product marketing or FMCG.
  • Basic knowledge of food photography or coordination with content creators.


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