Director of Design and Merchandising

5 days ago

Varanasi, Uttar Pradesh, India beBeeProduct Full time ₹ 18,00,000 - ₹ 24,00,000

About Us

We are a fast-growing D2C athleisure and lifestyle brand that blends global aesthetics with Indian sensibilities.

Our vision is to bring comfort, performance, and style together across e-commerce, retail, and omnichannel touchpoints.

As our dynamic Product & Buying Lead, you'll lead our design vision and buying strategy.

Your key responsibilities will include:

  • Leading the product & design team to develop seasonal collections aligned with our brand identity and consumer needs.
  • Translating global trends, consumer insights, and brand strategy into product lines.
  • Ensuring innovation in fabrics, silhouettes, and functionality for athleisure and lifestyle segments.
  • Overseeing sampling, prototyping, and quality benchmarking.
  • Defining assortment strategies across categories, price points, and channels (D2C, marketplace, retail).
  • Building supplier/vendor partnerships for fabrics, trims, and finished goods.
  • Negotiating costs, MOQs, and timelines to optimize margins and speed.
  • Maintaining balanced inventory: fast movers, core basics, and newness.
  • Collaborating closely with Marketing, Operations, and Finance to ensure design and buying plans meet growth and profitability targets.
  • Driving calendar discipline—ensuring timely launches and refreshes.
  • Analyzing sales & performance data to refine designs and buying decisions.
  • Mentoring and building a high-performing team of designers and buyers.

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