Product Line Manager

7 hours ago

Varanasi, Uttar Pradesh, India beBeeCategory Full time ₹ 90,00,000 - ₹ 1,50,00,000

Job Summary:

The successful candidate will be responsible for overseeing the General Merchandise category, developing and implementing strategies to drive sales and profitability.

This role involves assortment planning, vendor management, pricing, promotions, and analyzing category performance to ensure a relevant product mix for customers.

Key Responsibilities

  • Develop and implement the category strategy for General Merchandise in line with customer needs, market trends, and business objectives.
  • Plan assortment, pricing, and promotional strategies to maximize sales and profitability.
  • Track and analyze category performance, market share, and competitor activity.

Buying & Vendor Management

  • Identify, negotiate, and onboard vendors/suppliers for the GM category.
  • Negotiate terms including pricing, margins, credit, and delivery schedules.
  • Build strong partnerships with suppliers to ensure reliable supply and innovation in product range.

Merchandising & Assortment

  • Design the product assortment, including core, seasonal, and promotional lines.
  • Ensure the right product mix is available across stores and channels (offline/online).
  • Work with the visual merchandising team to ensure effective in-store presentation.

Financial & Business Management

  • Own the P&L of the General Merchandise category.
  • Drive margin improvement through effective sourcing and cost negotiations.
  • Monitor sales, inventory, and stock turnover, ensuring optimal stock levels.

Required Skills & Qualifications

  • Strong analytical and numerical skills with business acumen.
  • Negotiation and vendor management expertise.
  • Understanding of Indian hypermarket/retail landscape.
  • Customer-centric approach with ability to anticipate trends.
  • Strong planning and execution skills.
  • Proficiency in MS Excel, PowerPoint, and category management tools.

Education & Experience

  • Graduate/Postgraduate in Business Administration, Retail Management, or related field.
  • 6–10 years of experience in buying/category management, in General Merchandise or related categories.
  • Experience in hypermarket/large-format retail is a must.
  • Proven track record of handling P&L responsibility.

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