Merchant Experience Specialist

7 days ago

Bengaluru, Karnataka, India beBeePerformance Full time

**Optimize Category Experiences**

As a Category Merchant, your primary function will be to help optimize end-to-end category-specific e-commerce experiences through core digital merchandising tactics, monitoring key performance metrics, and supporting strategic initiatives aimed at enhancing the digital shopping experience and driving category performance through timely category refreshes using data-driven insights.

You will work closely with the category team and help in identifying opportunities to optimize product assortment presentation and site experience to maximize guest engagement and sales.

**Key Responsibilities:**

  • Execute comprehensive eCommerce category refreshes by optimizing assortment & site strategies
  • Understand consumer funnel analysis, apply guest demographics data, and analyze behavioral trends to improve site experience. Use customer journey mapping to identify optimization opportunities and recommend A/B testing strategies to validate improvements.
  • Provide actionable insights by analyzing consumer behavior, site metrics, and demographic trends to enhance user experience.
  • Identify opportunities to optimize site merchandising strategies focusing on conversion, findability, maximizing guest engagement, and frictionless shopping.
  • Streamline processes, manage project timelines, and resolve operational challenges to improve task execution and efficiency
  • Dig into Key Performance Indicators (KPIs) across all devices and platforms, guest behavior, market trends, and competitive insights to uncover opportunities and drive action across key pain areas in the digital guest journey.
  • Collaborate effectively with stakeholders, communicate insights clearly to ensure timely execution of action items as aligned during CFT meetings (Key stakeholders: Category Site Merchants, Digital Product Content, Item, taxonomy, Digital Product)

**Requirements:**

  • Bachelor's degree mandatory (MBA preferred)
  • 3+ years of e-commerce or Customer insights experience (Site Merchandising, Digital Marketing, UX, etc.)
  • Strong analytical skills to gather, analyze, and interpret data from multiple tools and systems.
  • Effective written and verbal communication skills to summarize findings & share timely updates with stakeholders.
  • Capability to identify opportunities for improvement based on data analysis and flag the same to relevant stakeholders.
  • Establish strong relationships across both functional and category peer groups. Develop understanding of digital AOEs to help influence site merch strategy across the funnel.
  • Keen eye for detail to ensure accuracy in data analysis and reporting, with a focus on identifying actionable insights.
  • High level of accountability & initiative towards both day-to-day outcomes as well as business goals.

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