Paid Media Specialist

3 days ago


Kolkata, West Bengal, India beBeePerformance Full time ₹ 9,00,000 - ₹ 12,00,000
Lead Paid Media Campaigns

About our team:

We are a leading digital-first marketing agency delivering performance-driven solutions across industries. With expertise in paid media, branding, creative storytelling, and technology, we help brands scale rapidly while maintaining measurable ROI.

Job Overview:

Our ideal candidate will lead paid media campaigns across Google, Meta, LinkedIn, and other digital platforms to drive ROI-focused initiatives. This includes planning, executing, and optimizing paid campaigns on Google Ads, Meta Ads Manager, LinkedIn, and other platforms.

Main Responsibilities:

  • Campaign Planning and Optimization: Plan, execute, and optimize paid campaigns to meet or exceed client KPIs.
  • Data Analysis and Reporting: Monitor KPIs such as CPC, CPA, CTR, ROAS, and provide weekly/monthly performance reports.
  • Targeting and Segmentation: Conduct keyword research, competitor analysis, and audience segmentation for better targeting.
  • Collaboration and Communication: Collaborate with designers and content teams to create high-performing ad creatives and landing pages.
  • A/B Testing: Continuously run A/B testing for creatives, copies, and targeting strategies.

Required Skills and Qualifications:

  • Paid Media Expertise: Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads, and LinkedIn Ads.
  • Campaign Optimization: Proficiency in campaign optimization and conversion tracking (Google Analytics, Tag Manager, Pixel setup).
  • Analytical Skills: Strong analytical skills with the ability to interpret data and make performance-driven decisions.
  • SEO Knowledge: Knowledge of SEO basics to align paid and organic strategies.

Preferred Qualifications:

  • Digital Marketing Certifications: Google Ads and Meta Blueprint certifications.
  • Agency Experience: Experience in agency environments with multi-client campaign management.


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