
Paid Media Campaign Strategist
1 day ago
About us
We are a digital marketing agency with expertise in performance, creativity, and innovation. Our Paid Media team partners with leading brands to deliver ROI-driven campaigns across industries.
Job Description:
As a Paid Media Specialist/Manager, you will be responsible for planning, launching, and optimizing paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital platforms.
- Plan, launch, and optimize paid campaigns across digital platforms.
- Own end-to-end campaign management: audience research, keyword targeting, ad creation, bid strategy, and performance tracking.
- Analyze campaign data to provide insights, improve ROI, and scale budgets effectively.
- Collaborate with design and content teams to create compelling ad creatives and copy.
- Stay updated with the latest trends, algorithm changes, and ad-tech innovations.
- Prepare performance reports for internal teams and clients with clear KPIs (CPC, CTR, ROAS, etc.).
Requirements:
- 2–5 years of experience in paid media / performance marketing (agency experience preferred).
- Strong hands-on experience with Google Ads (Search, Display, YouTube) and Meta Ads Manager.
- Familiarity with LinkedIn Ads, programmatic, and e-commerce platforms is a plus.
- Excellent analytical skills and proficiency in Google Analytics, Tag Manager, and reporting dashboards.
- Ability to manage multiple accounts and deliver ROI-driven results.
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