Global Marketing Strategist
3 days ago
**Knowmax is looking for a highly skilled Global Marketing Strategist to lead our field and partner marketing initiatives globally.**
Job DescriptionWe are seeking an experienced professional who will be the primary custodian of all our field and partner marketing initiatives globally. You'll liaise closely with the field sales teams and AEs while being a part of the marketing team to identify different offline activities along with partner management.
This role will contribute significantly towards our topline and demand generation initiatives, requiring strong conceptualization skills for campaign management and proven experience in executing high-performing campaigns mapped directly with ROI.
Key Responsibilities:
- Planning: Research for events, roadshows, and exclusive seminars where our ICP usually attends and manage a monthly as well as quarterly field marketing calendar
- Budget Management: Work closely with marketing & business heads to identify budgets to plan out all the events in the required geographies, including negotiations with potential event organisers, influencers, media houses, vendors
- Campaign Execution: Liaison with content marketers, marketing operations, designs, and AEs to run 360 marketing campaigns including email, social, ABM to maximise ROI and better lead nurturing
- AE Enablement: Regular point of contact for AEs to understand pulse of local markets from them to identify the right field marketing initiatives and opportunities
- Database Management: Maintain a high-quality database of consent-driven prospects (email IDs, phone numbers, etc) and do a thorough account mapping for identifying potential customers and their stage in the buying journey
- Partner Management: Schedule regular interactions with partners for co-branded marketing activities such as webinars, road shows, partner AE
We offer a competitive salary range of **$120,000 - $180,000 per annum**, depending on experience. If you're a self-motivated individual with excellent negotiation and event management skills, we'd love to hear from you
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